The Guest: A Podcast by Lyst

Expect chat to meander through fashion, culture, gender, personal stories and the industry, with a few off-topic but entertaining side bars.

Q3 2024

The Desire for Alaïa

Miu Miu takes back the number one spot, but Alaïa moves up 12 positions. In a big Summer shake up, four new entrants make the Top 20, as premium and contemporary labels continue to climb the Hottest Brands list.

Q2 2024

Game, Set, Loewe

Under the creative direction of Jonathan Anderson Loewe has honed its codes of creativity, craft and culture building, overtaking Miu Miu and Prada to reclaim the title of hottest brand in the world.



Q1 2024

Miu Miu Obsession

Searches for Miu Miu increased 8% this quarter, with three Miu Miu pieces in the top 10 hottest products — a first for any Lyst Index brand.

Q4 2023

Style with Substance

Prada moves into the number one spot for the third time, with searches up 41% year-on-year, and its thoughtful, cohesive collections are driving demand worldwide.

Q3 2023

It’s Miu Miu’s Moment

Miu Miu is the hottest brand in the world, moving into the number one spot for the first time. In its 30th anniversary year, Miuccia Prada’s playful line has surpassed ‘big sister’ Prada’s brand heat, thanks to global demand for hero products including ballet flats and the Arcadie bag.