Balaclavas: Balaclavas and knitted hoods are currently having a moment. In the past two weeks, global searches on Lyst for the category were up 64%, with both full face and open face styles being high in demand. The pieces that shoppers have been saving most to their wishlists are from Paloma Wool, Miu Miu, New Balance and Weekday.

Shearling jackets: Worn by Rihanna and Hailey Bieber, demand for shearling jackets grew 50% in the past 7 days with “aviator”, “faux-fur” and “boxy” being the most searched key terms. Similarly, demand for shearling long coats is also high; pageviews are up 21% week-on-week.

Dune costumes: “Dune” costumes have inspired fashion lovers; searches for Nehru-collared jackets (+18%) and natural color scarves (+35%) – similar to the ones worn by Timothée Chalamet’s character – have both increased month-on-month. Other trending pieces include capes (+180%) and cargo pants (+47%), searches for which have soared since the movie’s premiere last week.
Marble effect: Marble print pieces are currently trending on Lyst, with global searches rising 48% since the start of the month. Marble effect dresses, in particular, have topped shoppers’ wishlists; demand is up 31% week-on-week. Similarly, page views for “swirl print” mesh tops have increased 27% whilst bold and playful color combos remain the most wanted.

Beige: Beige is becoming one of the most trending colors of the season; searches for it grew 23% since the beginning of the month. Puffer jackets and knit dresses are currently the most saved beige-colored pieces with demand for the latter increasing 56% month-on-month.