Silver Jeans Co.

The Silver Jeans Co. is a family-owned denim and leather brand. Originally founded in 1921 by the first generation of the Silver family, over the past century the label has come a long way since its humble beginnings, and now offers a fully developed range of men’s, women’s and plus size jeans. Known and loved in America for its quality and perfect fits, the brand’s iconic unisex “Frisco” jeans have sold over 2 million pairs around the world since their conception in 1991.