Folk Knitwear for Men

Established in 2001, Folk is a London-based label known for its understated yet subtly off-beat wardrobe staples that avoid seasonal trends. The company, created by Cathal McAteer, channels a polished and refined aesthetic while adding youthful and quirky notes of detail. Sumptuous fabrics, clean, unfussy shapes and bold colours are the signatures of Folk knitwear. Touches of unusual detailing, pockets and fastenings create a fashion-forward feel that is quietly confident.