Cmmn Swdn

Having honed their skills at a variety of renowned fashion houses, including with music icon Kanye West, designers Emma Hedlund and Saif Bakir founded the label in 2012 in Malmo, Sweden's creative capital. With degrees from two iconic London universities, London University of Fashion and Central Saint Martins, the pair draws on their time in the capital to create a progressive label for directional guys.