How to Prepare for Black Friday Like a Fashion Insider

One of the smartest moves you can make ahead of Black Friday is to curate a wishlist. Start by browsing your favorite brands and stores, and hit the heart icon to save items that catch your eye. Whether it’s a pair of perfectly tailored trousers, a statement coat, or a luxury handbag, adding them to your Lyst wishlist will allow us to track these products for you. This means you’ll be instantly alerted if and when any of your picks go on sale. Plus, having everything in one place makes it easier to prioritize once the sales hit — no more endless scrolling through thousands of products.

Lyst Tip: Include a mix of investment pieces and seasonal staples in good-quality materials. Think about these timeless essentials that can anchor your wardrobe for years, like a sleek blazer or leather boots, alongside a few trendy additions to keep your look current.

There’s nothing worse than missing out on a deal from a brand you love. Following your favorite labels ensures you stay in the loop whenever they drop a sale or restock a coveted piece. By following brands on Lyst, you’ll receive real-time updates when they discount key items, so you’ll never miss an opportunity to save. Whether it’s high-end designers or those go-to everyday brands, keeping them on your radar will make your Black Friday shopping more efficient and rewarding.

Lyst Tip: Don’t just focus on the big names. Explore contemporary designers and niche brands that might fly under the radar — Black Friday is the perfect time to discover new pieces at unbeatable prices.

Before Black Friday hits, a little preparation can go a long way in ensuring you get the best deals without any headaches later on. Start by familiarizing yourself with the brands and new launches you’re interested in. Sizing can vary significantly between brands, so take time to check their fit guides and read reviews to understand how their items run. This ensures that when you make a purchase, you’ll get the right size the first time, saving you from the hassle of returns.

Make sure to check each retailer’s return policy, especially during sale periods, as some stores may have stricter policies or shorter return windows. Look out for shipping costs, too — sometimes the deal isn’t quite as sweet if hefty shipping fees are added at checkout. Lastly, keep in mind any potential taxes or duties, especially if you’re shopping from international retailers. Being aware of these details upfront will help you shop with confidence, knowing there won’t be any surprises after you hit that ‘buy’ button.

Lyst Tip: Make a list of your favorite retailers’ return policies, shipping fees, and any taxes that may apply. This way, when Black Friday arrives, you’ll be fully prepared and can focus on securing those must-have items without the stress of unexpected costs.

Lyst members unlock exclusive deals and early access, so make sure you’re turning on notifications. Once you’ve saved your wishlist, you’ll be notified the moment those items drop in price. This feature is your secret weapon on Black Friday — by staying one step ahead of the sales, you’ll have a better chance of securing your must-haves before they sell out.

Lyst Tip: Be selective with your notifications. Customize them so you’re only alerted for discounts that truly matter to you. This keeps the process streamlined, ensuring you’re not overwhelmed with too many updates.

Don’t feel pressured to buy just because it’s Black Friday. Embracing the ‘joy of missing out’ can be a smart move. Sales and discounts pop up throughout the year, so if you miss out on a particular deal, chances are you’ll find something similar down the line. Plus, being willing to pay full price for an item means that you truly love it and that it will have longevity in your wardrobe.

Focus on investing in pieces that you know will stand the test of time — whether they’re on sale or not. High-quality staples that fit perfectly and align with your style are worth every penny. So, keep calm, shop mindfully, and remember that your wardrobe doesn’t have to be built in a single sale.

Lyst Tip: Take your time to evaluate whether the items you’re eyeing truly fit into your wardrobe and personal style. When you buy with intention, you’ll end up with pieces you’ll wear and love for years.