If You Like '90s Minimalism, You’ll Love These Brands

If you’re after an ultra-refined, luxurious take on '90s minimalism, The Row is the epitome of sophistication. Founded by Mary-Kate and Ashley Olsen, the brand channels the understated elegance of the decade with beautifully crafted, timeless pieces. The Row’s collection of draped coats, streamlined silhouettes, and tailored trousers embody the clean, high-fashion vibe of '90s minimalism. With an emphasis on quality fabrics and impeccable craftsmanship, The Row’s pieces are an investment in luxury and longevity, making them a must for those who want their minimalist wardrobe to feel truly timeless.

Known for its commitment to simple, refined designs, COS takes the concept of '90s minimalism and turns it into an accessible and wearable collection for today. COS offers versatile wardrobe staples like oversized shirts, tailored trousers, and cozy knitwear, all designed in a neutral color palette that fits seamlessly into any wardrobe. Their focus on clean lines, functional cuts, and high-quality fabrics allows for a minimalist approach to dressing that feels elevated yet comfortable.

Arguably one of the most influential designers of the '90s minimalist movement, Jil Sander continues to define the genre. With a focus on simplicity, precision, and immaculate tailoring, Jil Sander's pieces have long been revered for their quiet sophistication. The brand’s collections feature clean, architectural shapes, luxurious fabrics, and a muted color palette, making it the perfect choice for those seeking to channel that iconic '90s look in a more modern context.

The modern minimalist is drawn to Khaite for its effortless sophistication and elevated take on '90s-inspired essentials. Known for its luxurious knits, tailored coats, and sleek leather pieces, Khaite blends the pared-back elegance of the '90s with a contemporary sensibility. The brand’s focus on exceptional craftsmanship and refined design makes each piece an investment in both style and quality.

Wardrobe NYC is the ultimate destination for those seeking minimalist, luxury basics. Their collections focus on creating the perfect wardrobe staples that can be worn season after season. Known for their perfectly cut leather jackets, tailored trousers, and essential outerwear, Wardrobe NYC offers timeless pieces that elevate the concept of minimalist dressing. The brand’s pieces blend timelessness with a contemporary edge, ensuring that your wardrobe remains fresh and relevant year after year.

Loulou de Saison is a Parisian brand that brings a relaxed, French take on '90s minimalism. Known for its oversized coats, chunky knitwear, and easy-going separates, Loulou Studio offers a laid-back, elegant approach to minimalist dressing. Their designs reflect a quiet luxury that feels both casual and refined, perfect for those who want to channel the effortless elegance of Parisian street style while staying true to the simple, timeless aesthetic of '90s fashion.

For a more relaxed, Scandinavian take on '90s minimalism, By Malene Birger blends simplicity with subtle design details that make each piece feel special. Known for its chic separates, luxurious fabrics, and flattering silhouettes, By Malene Birger’s collections embody the Scandinavian approach to minimalist dressing — clean, functional, and effortlessly stylish. The brand’s offerings are perfect for those looking to bring understated elegance into their everyday wardrobes.

Theory is a brand that defines modern sophistication with a minimalist twist. With its sharp tailoring, clean silhouettes, and muted color palette, Theory brings the sharp, polished style of the '90s into the contemporary world. The label is renowned for its high-quality tailoring, including structured blazers and smart trousers, all crafted from luxurious fabrics that hold their shape beautifully.

For those looking for modern-day wardrobe essentials that are equal parts chic and understated, TOTEME is a brand that delivers on all fronts. Founded by Swedish duo Elin Kling and Karl Lindman, TOTEME’s designs focus on clean lines, neutral tones, and high-quality fabrics. Their collections feature minimalist essentials like trench coats, tailored trousers, and silk blouses — pieces that are easy to mix and match for a chic, cohesive look. TOTEME takes the spirit of '90s minimalism and brings it into the present with a Scandinavian sensibility, offering modern staples for the minimalist-minded fashionista.

When it comes to modern minimalism with an extra touch of sophistication, Victoria Beckham delivers. The former Spice Girl turned designer has made her mark by crafting sharp, elegant designs that epitomize sleek femininity. With a focus on tailored silhouettes, luxurious materials, and a muted color palette, Victoria Beckham’s collections capture the refined elegance that made '90s minimalism so iconic, with a modern twist. Perfect for those who want to invest in pieces that are both timeless and fashion-forward.

Palmer//Harding is a brand that excels in creating minimalist yet statement-making pieces, often playing with proportions and unique tailoring. Known for its beautifully crafted shirts and blouses, Palmer//Harding’s designs bring the '90s aesthetic into the present with their modern interpretations of classic shapes. With an emphasis on fluid, architectural cuts, this brand delivers minimalist clothing with a contemporary edge, perfect for those who love the simplicity of '90s fashion but want something a little more experimental.

For anyone who appreciates luxurious minimalism, Joseph offers a modern take on '90s elegance. The British brand’s collections are a masterclass in clean lines, luxurious fabrics, and timeless silhouettes. Joseph’s designs are effortlessly chic, often featuring tailored trousers, silk blouses, and subtly structured coats — pieces that embody the restrained yet elevated vibe that defined the decade. Joseph’s aesthetic is one that quietly commands attention, with its quiet sophistication making it a go-to for those seeking understated luxury.

No list of '90s minimalism is complete without Calvin Klein, one of the original architects of the minimalist movement. The brand’s sleek lines, neutral palette, and effortlessly cool aesthetic became synonymous with '90s fashion, and its influence continues today. Whether it's a simple white shirt, a pair of perfectly cut trousers, or a streamlined jacket, Calvin Klein’s designs offer the ideal balance of simplicity and sophistication.

Known for its effortless, understated designs, ME+EM is the embodiment of modern minimalism. Inspired by classic shapes and high-quality fabrics, the British brand offers pieces that can transition from office to weekend with ease. Whether it’s a perfectly tailored blazer or a simple yet sophisticated knit, Me + Em's designs focus on creating wardrobe staples that are both practical and elegant.