The Rise of the Contemporary Scandinavian Brand
There's a new fashion capital on the rise, and it's not just one city, but an entire region. Long revered for its minimalist design and functional aesthetics, Scandinavia is now making waves in the fashion world with a fresh crop of labels that are redefining what it means to dress 'Scandi-cool.' While brands like Acne Studios and Ganni have been flying the flag for Nordic style for years, a new generation of designers is pushing the boundaries even further. These up-and-coming labels are taking the quintessential Scandinavian ethos of simplicity and functionality and infusing it with a contemporary edge and sustainable innovation.
At the heart of this fashion revolution is Copenhagen Fashion Week, which has rapidly evolved from a regional event to a must-attend fixture on the global fashion calendar. Held biannually in February and August, Copenhagen Fashion Week has become a hotbed for discovering emerging talent and setting trends that reverberate throughout the industry. Every season, the brands showing in the Danish capital are crafting collections that speak to the modern, conscious shopper — think clean lines and muted palettes meeting unexpected textures and architectural silhouettes. It's minimalism, but not as you know it; there's a quiet confidence and subtle rebellion in these pieces that's capturing the attention of fashion lovers worldwide.
Ready to inject some Nordic cool into your closet? Here are 6 Scandinavian brands that are rewriting the rules of fashion and deserve a spot on your radar. These labels are at the forefront of the Scandinavian style revolution, and they're offering everything from elevated basics that form the backbone of a capsule wardrobe to statement pieces that turn heads without screaming for attention.
By Malene Birger
Founded in 2003 by the eponymous Danish designer, By Malene Birger takes sophisticated Scandinavian sensibilities and infuses them with a vivacious, bohemian ease. The result? Pieces that feel both familiar and exotic, perfect for the modern, multi-faceted shopper. From printed dresses to statement accessories and must-have shoulder bags (for which searches spiked 578% on Lyst in July), this is the brand for those who like their minimalism with a side of wanderlust.
House of Dagmar
House of Dagmar isn't just another fashion label – it's a family affair steeped in Scandinavian heritage. Founded in 2005 by sisters Karin, Kristina, and Sofia Göthblad, this global luxury fashion brand carries the torch lit by their grandmother, Dagmar. True to its roots, the brand serves up minimalist designs with an unconventional twist — think sophisticated silhouettes with a sensual edge. The result? Pieces that feel both nostalgic and cutting-edge – a rare combination in today's fast-paced fashion world.
Totême
Founded by Swedish blogger-turned-designer Elin Kling in 2014, Totême is a fashion house that is rooted in Swedish sensibilities, modern aspirations, and the notion of style. It's the go-to for elevated basics that feel anything but basic, with archetype pieces that are realized with sumptuous fabrics, rich textures, and graphic silhouettes. Think perfectly cut blazers, buttery leather separates, that trench coat, and denim that looks like it was made for you — and only you.
THE GARMENT
New kid on the block THE GARMENT is already making waves with its bold approach to tailoring. Founded by Sophia Roe and Charlotte Eskildsen, this label is all about architectural silhouettes and unexpected details. If you're looking to add some drama to your office wardrobe or upgrade your going-out game, THE GARMENT should definitely be on your radar.
Flattered
This Swedish accessories brand is proving that comfortable shoes and classic bags can be seriously chic. Meticulously designed, unwavering in quality, and guided by minimalism, Flattered's pieces echo the Scandinavian tradition of timelessness and aim to contribute to reshaping consumption habits. With a name that stems from the brand's initial 2013 collection of indoor slippers, the Flattered products are imagined in Stockholm and crafted in Italy, Portugal and Spain.
Filippa K
Filippa Knutsson's eponymous brand has been a Scandinavian staple since the '90s, but it's having a well deserved renaissance. The secret? A perfect balance of timeless design and subtle trend nods. The label's tailoring is impeccable, and don't even get us started on its outerwear. If you're after investment pieces that'll still be in rotation years from now, Filippa K is a safe bet.