Off-White logo belt
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Off-White’s logo Industrial belt is one of the world’s hottest products for a second quarter. As one of designer Virgil Abloh's most recognisable and covetable items, the logo-emblazoned accessory was has been trending all over Instagram for over a year. Originally available in the classic black and yellow, last year Off-White released three new variations of the belt in colorways including a millennial pink and highlighter orange. Now available in ‘Mini’, ‘Classic’ and ‘Crystal’, the sought-after accessory is priced between $150 to $750 for the crystal-studded version.
An iconic streetwear piece, true to Off-White’s industrial influences, the design is inspired by construction tape and made from hard-wearing canvas that is woven with the brand's name in bold black lettering, as well as the tongue-in-cheek statement 'Weight Securing System'.
From Off-White’s diagonal stripe and cross arrow logos to the ubiquitous use of quotation marks, Virgil Abloh continually creates some of the most head-turning graphics in the game, elevating everyday symbols into must-have branding. And while Abloh has proved himself to be the king of collaboration, linking up with Nike to create sneakers that sell out in seconds and a much-talked-about Ikea collab, its the brand’s inclusiveness that sets it aside from high fashion counterparts.
The logo belt is an accessably priced accessory that has captured a new generation of fashion fans for the brand, acting as passionate ambassadors on Instagram and beyond. As Off-White’s fan base has grown, so has the brands presence in the digital space. Influencers such as Bella Hadid and Kendall Jenner have been spotted in the Industrial belt and it has been much pictured throughout the international fashion weeks.
For those puzzling how to tie the belt’s extended 78.7-inch length at home, the label released an instructional video on Instagram. According to the tutorial: “Run the belt around your waist, twice. Slide it through the buckle and fold it behind the top layer. Tie the belt in a knot.”. Easy.