Presented in Paris in March 2022, Valentino’s Fall/Winter 2022-2023 collection launches the colour of the year and sends demand soaring: searches increase 152% in the week following the runway show. By stripping the palette down to a single hue, Creative Director Pierpaolo Piccioli looks to amplify and magnify both the clothes and the models wearing his designs. Drawing on the historic and cultural power of pink, and building on the legacy of Valentino’s iconic red hue, he collaborates with the Pantone Color Institute to create a unique shade. The collection is worn by the hottest celebrities worldwide and has generated more than 23.2M views on TikTok.

In August, Zendaya and Lewis Hamilton are announced as the faces of the campaign, which is photographed by Michael Bailey-Gates and Nicolas Kern, with creative direction from celebrity stylist Law Roach. Shop the iconic Valentino Pink PP collection here.

Credit: Courtesy of Maison Valentino